Commercial Leader & Healthtech Builder  ·  Stockholm

Most people
advise or execute.
I've done both.

Commercial Leadership Partnerships Go-to-Market Business Excellence Digital Health

I have held senior commercial leadership roles at Novo Nordisk, Roche and Abbott — and co-founded four MedTech and digital health ventures from scratch. That combination is rare. It is also why I can walk into your organisation and make things happen from day one. I turn healthcare complexity into commercial traction — through go-to-market execution, partnerships, patient engagement and KPI frameworks that work in real healthcare markets.

Stockholm, Sweden  ·  Available immediately
Let's talk View selected impact
Daniel Taub
20+
Years at the intersection of pharma,
medtech and digital health
4
Companies co-founded and scaled
from concept to commercial launch
10+
European markets managed
at affiliate or global level
60k
Loyalty programme members managed
at Roche Nordics
#1
Market position achieved at Abbott
from third place, Sweden & Norway
The short version

I have led global commercial programmes at Novo Nordisk, built market leadership at Abbott, and launched digital health products that reached real users at scale. Whether you are looking for a consulting partner or a senior commercial leader to join your organisation — you get someone who has done the thing, not someone who has only read about it.

01

Advisory & consulting.

Board & Startup / Scale Advisory

Board Member & Founder Advisor

Board Member · Investor · Co-founder Advisor

I bring a senior commercial perspective to boards and governance roles in life science, medtech and digital health. Board certified (Styrelseakademien 2026) and active co-founder and investor in NuvoAir, NOSA Plugs and Ventilox. I have been in the founder seat — I know what first customers, first partnerships and first markets actually look like.

  • Board-level commercial oversight & governance
  • Startup commercial foundation & go-to-market
  • First customer acquisition strategy
  • Scale-up partnership & distribution models
  • Investor readiness & commercial narrative
Strategic Advisory

Senior Strategic Advisor

Commercial Strategy · Market Entry · BD

For established life science companies that need a senior external commercial perspective — project-based, without a full interim engagement. I work alongside your commercial leadership to sharpen strategy, challenge assumptions and identify the moves that create traction.

  • Commercial strategy review & challenge
  • Market entry & internationalisation
  • Partnership & BD strategy
  • Launch excellence & omnichannel planning
  • Market access & Nordic healthcare navigation
For recruiters & hiring managers

Available immediately —
interim or permanent.

I am open to both senior interim assignments and selected permanent roles in pharma, medtech, diagnostics, digital health and healthcare innovation. In either case, you get someone with 20+ years of healthcare commercial experience who contributes from day one — not someone who needs six months to find their feet.

Available immediately Interim & consulting Permanent roles Stockholm & Nordic
Interim & Consulting
Senior Capacity, Fast Deployment

Senior Advisor · Interim Lead · Commercial Director

I step in, align stakeholders and move commercial work forward immediately. Full senior attention, no ramp-up, no learning curve.

  • Interim Commercial Lead / CMO
  • Commercial workstream leadership
  • Launch & go-to-market execution
  • Business excellence & KPI frameworks
  • Partnership & BD programme delivery
Permanent Roles
Senior Leadership, Long-term Impact

Commercial Director · Head of BD · Excellence Lead

Open to selected permanent roles where commercial impact can be immediate and measurable from the start.

  • Commercial Director / Senior Commercial Lead
  • Head of Partnerships / Business Development
  • Business & Commercial Excellence Lead
  • Brand, Launch or Omnichannel Lead
  • Nordic or European commercial leadership
02

Selected commercial impact.

Novo Nordisk Digital Health · 2022–2026

Diabetessupporten & Dose Check

Designed and launched Diabetessupporten — a national nurse-led digital support programme for Ozempic® and Rybelsus® patients in Sweden, with documented improvements in initiation, adherence and self-management. Led the global commercial rollout of Dose Check across 10+ country affiliates, building the GTM framework, KPI infrastructure and partner toolkit from scratch.

→ 10+ affiliates · National reach · Documented clinical outcomes
Swedish Healthcare Delegation · 2026

WHX Dubai — Built From Zero

Conceived and built the Swedish Healthcare Delegation to World Health Expo Dubai 2026 entirely from scratch. Created the brand identity, recruited Swedish MedTech companies, secured backing from Swecare Foundation and Sweden's Ambassador H.E. Fredrik Florén, and executed a full showcase at the world's largest health gathering — 270,000+ attendees, 180+ countries.

→ Ambassador backing · New MENA distribution partnerships
Abbott Diabetes Care · 2007–2010

From Third Place to Market Leader

As Marketing Manager for Sweden and Norway, took Abbott Diabetes Care from third position to market leadership in both countries. Full P&L ownership, direct people management, multiple major product launches and complete commercial accountability in a highly competitive Nordic market.

→ #1 market position · Full P&L · Sweden & Norway
Pond Healthcare Innovation · 2014–2016

Air Smart Spirometer — Global Launch

As CEO, led the commercialisation of the Air Smart Spirometer — the world's first smartphone-connected spirometer. CE-marked Class IIa medical device. Built the go-to-market strategy, distribution partnerships and commercial infrastructure that took the product to 20+ countries at €69 retail price.

→ World's first · CE-marked Class IIa · 20+ countries
Stockholm Healthcare Innovation · 2016–present

Commercial Programmes for Leading Life Science Companies

Via Stockholm Healthcare Innovation AB, have led commercial strategy, partnership development and marketing programmes for Novartis, Roche, Abbott, Celgene, Galderma and BeiGene. Also built Fästingkollen, a consumer health app that reached 20,000+ active users — from clinical insight to consumer product.

→ Novartis · Roche · Novo Nordisk · Celgene · BeiGene · 20,000+ app users
Roche Diagnostics · 2004–2007

60,000+ Loyalty Members & Two Major Launches

Started at Roche Diagnostics as Brand Manager, managing one of the largest patient loyalty programmes in Nordic pharma — 60,000+ members. Delivered two of Roche Nordics' largest product launches to market-leading positions. Led brand planning, KPI tracking, forecasting and senior HCP engagement.

→ 60,000+ loyalty members · Two #1 launches · Nordic affiliate
03

Twenty years.
Most recent first.

2026 — present
Delegation Lead + Active Advisory
Swedish Healthcare Delegation · Stockholm Healthcare Innovation AB

Led Swedish Healthcare Delegation to WHX Dubai 2026. Active advisory, board and consulting work. Available immediately for senior assignments and permanent roles.

2022 – 2026
Global Commercial Lead & Project Manager
Novo Nordisk Digital Health

Designed and launched Diabetessupporten. Led global commercial rollout of Dose Check across 10+ country affiliates. Built GTM playbooks, KPI frameworks and partner infrastructure at global scale.

2019 – 2021
Business Transformation & Partner Manager
Roche Diagnostics Sweden

Led digital transformation and public health partnerships with regional healthcare providers across Sweden. Drove cross-functional alignment and new service development.

2017 – 2019
Partner & BD Manager
ADDI Medical AB

Commercialised HOPE Solution — integrating patient-generated data into clinical workflows. Built early partnerships and negotiated enterprise distribution agreements.

2016 – present
Founder & CEO
Stockholm Healthcare Innovation AB

Senior network agency for life science commercial strategy, partnerships, brand and events. Clients include Novartis, Roche, Abbott, Celgene, BeiGene and Novo Nordisk.

2014 – 2016
CEO
Pond Healthcare Innovation (NuvoAir)

Led commercialisation of the Air Smart Spirometer — world's first smartphone spirometer. CE-marked Class IIa. Built go-to-market and distribution for 20+ country launch.

2010 – 2016
Founder & CEO
Big Tree / STHLM Healthcare Innovation

Founded and built a network agency for life science marketing, digital and events. Built Fästingkollen (20,000+ users). Advised leading pharma and medtech clients across the Nordics.

2007 – 2010
Marketing Manager Sweden & Norway
Abbott Diabetes Care

Took the business from #3 to market leadership across Sweden and Norway. Full P&L ownership. Direct people management. Multiple major product launches.

2004 – 2007
Brand Manager
Roche Diagnostics · Stockholm

Two major product launches to market-leading positions. 60,000+ patient loyalty programme. Built the commercial foundation in Nordic pharma.

20+Years in pharma, medtech & digital health
4Companies co-founded & scaled
2026Board Certified
Styrelseakademien
10+European markets operated across
Clients & collaborators
Novo Nordisk
Roche
Abbott
Novartis
BeiGene
Galderma
Bristol Myers Squibb

Looking for a leader who can build,
align and execute?

Available immediately for consulting assignments, advisory roles, interim leadership and permanent opportunities across pharma, medtech, diagnostics, digital health and healthcare innovation.

@
daniel@stockholmhealthcareinnovation.se
✆
+46 (0)705 673 688
in
linkedin.com/in/danieltaub-a2435a4